INVESCO

HOW NOT TO SUCK AT MONEY

2022 CLIO SPORTS GOLD WINNER — INTEGRATED CAMPAIGN

If you suck at money, your future will be rough. But don’t freak out—Invesco’s newest mobile game will get you right together. Don’t believe me? Play it yourself. And of course, let me know what you think of the videos and game dialogue too. ;)

PLAYING THE GAME

Explore Campus and Downtown as you help nine friends with their money problems. Talk to Future You, hiding in a disguise, along the way for help. And gather pages for your Playbook with every completed dilemma.

Assorted Creative Partners

Trailer Art Direction: McKailey Carson

Game and Trailer Copywriting/CD: Brian Pluta

Trailer Art Direction/CD: Jon Cochran

Trailer ECD: Andre Gray