SEAGRAM’S 7

TIMELESS TASTE

To connect with a lapsed audience, we connected with the past. We reimagined Seagram’s 7’s ads of the 70s with the relevant moments of today.
Who doesn’t love a throwback?

We started by updating old print ads.

Then we reimagined the print ads into Super 8 and 16mm films.

Assorted Creative Partners

Art Direction: Jose Neves

Copywriting: Steve Howze

Head of Creative: Emma Eriksson

Production: Meg Volk