POLESTAR
NO COMPROMISES
The Polestar 2 made its debut at the 2022 Super Bowl by announcing everything its not. No greenwashing. No conquering Mars. No bullshit.
We topped the list of popular spots during the game, sparked a 280% increase in traffic to our site, and made “Polestar” the 8th most searched word on Google.
But before kickoff, we teased our audience with a list of Super Bowl tropes.
Once the spot aired, we turned our “No’s” into “Yes’s” and told people what we stood for.
We even got a response from the T**** CEO himself—a small one, but a response nonetheless!
Assorted Creative Partners
Art Direction: Jose D’Alta
Design: Brent Bobo
Head of Creative: Matt Creamer